- The project entitled: "Participation in international fairs as an opportunity to develop the export of the Second - you brand" is co-financed from the funds of the European Regional Development Fund under sub-measure 3.3.3: Support for SMEs in the promotion of product brands - Go to Brand of the Intelligent Development Operational Programme.
The aim of the project is to increase the number of foreign trade contracts and revenues from the sale of products for export.
The project concerns the implementation of planned promotional activities on international markets, with regard to the opportunities which are offered by using the Moda Polska industry promotion programme. The most important new prospective market is the USA, however, the activities will also be performed at significant international events on European markets (France, Germany, Great Britain).
The project is carried out in the period from 15 July 2019 to 30 November 2020.
The total value of the project is: PLN 413,000.00
The value of co-financing (contribution of the European Funds): PLN 351,050.00
- The project entitled: "Development strategy implementation of the Second-you brand through expansion to foreign markets" is co-financed by the European Regional Development Fund as part of the action 1.4 - Company internationalization, of the Regional Operational Program of the Lower Silesian Voivodeship 2014-2020
The aim of the project is to introduce Second you products to foreign markets, primarily to the English, German, Dutch and American market. Entering the English and German markets will be achieved by creating separate online shops for them, which will allow for planning individual promotional campaigns for each country and preparing dedicated offers to them. Introducing Second you products to the Dutch and American markets, however, will be achieved by establishing cooperation with local distributors.
The project is implemented from August 2017 to September 2018.