A couple of weeks ago we just finished loading the car with Second You clothing in order to head off to the London Balance Festival the next morning. Now, weeks later, we’re very excited to share our experiences from the trip & observations on the English fitness community.

London Balance Festival is an initiative that celebrates healthy lifestyle – including food, physical activity, and work-life balance. This is how the festival itself speaks about its mission:

“Balance unites world-class fitness trainers, awe-inspiring yogis and well-travelled chefs, with real people and awesome brands who share a common vision — to achieve a better self.”

Second You is all about achieving a better version of yourself – through movement, through practise and through sport. It also ensures that you are in touch with your body and inner strength. It is no wonder that this London event appeared on our New Year’s Resolution list! We were dying to find out about the pre-training meals of London fitness gurus, which leggings are being worn in Soho, and how people quieten down in such a busy city.

The festival amazed us with its variety of opportunities – starting with sports and culinary, and finishing with business and beauty. You could join one of the flagship workouts runs by the most popular London gyms, including Barry’s Bootcamp, Boom Cycle and Another_Space. There was an official yoga competition Girls vs. Boys of Yoga. A lot of attention was put into meditation and mindfulness philosophy, which went hand in hand with yoga practise.

It wouldn’t be an exaggeration to say that the biggest attractions were… the culinary stands! Let me explain! I don’t mean there was a high turnout at Live Cooking Theather, where – above others – Deliciously Ella was cooking her top dishes. What I was referring to, are food “booths”, sampling and selling energy bars, protein shakes and vegan snacks. Not that we don’t understand the hype – as vegetarians who work out, we were also looking for new food brands and inspiring cooking ideas.

What was the most shocking? The popularity of the standard fitness look – black leggings paired with a black top and a ponytail. No wonder why our Kamala & Snake leggings paired with Symmetric & Trinity tops turned out to be the Second You bestsellers. Considering the craziness of a London street fashion show, we were expecting the same color party in the gym! Nevertheless, Second You patterns received a lot of complements, meaning that bold designs are also favoured.

London Balance Festival was another small step that we took to make our brand more global. To be honest, this time we felt a little bit like newbies, but hey – the first pancake is always spoiled ;) We began new relationships and have a lot of great memories.

If you have an idea on how to promote Second You abroad or you are interested in cooperating with us – shoot us a message on info@second-you.com. We can definitely use your support in conquering the world! :) Keep your fingers crossed!

PS If the London Balance Festival sounds like an event that you would go to, here’s some good news! In just a week there’s another meeting being held in Amsterdam. Who’s coming?

A couple of weeks ago we just finished loading the car with Second You clothing in order to head off to the London Balance Festival the next morning. Now, weeks later, we’re very excited to share our experiences from the trip & observations on the English fitness community.